Building an album release into a complete live brand experience - Event Strategy - Creative Direction - Branding Marketing - Production -
Building an album release into a complete live brand experience - Event Strategy - Creative Direction - Branding Marketing - Production -
An album release transformed into a complete live brand experience.When The Don Bird Experiment prepared to release Space Lounge LIVE, the opportunity extended far beyond designing an album cover or promoting a single event. CRÉATEUR Advisors worked alongside the artist to build an entire experience around the release––from its visual identity and marketing campaign to merchandise, partnerships, event production and the night itself.
CRÉATEUR Advisors led the creative direction, design, marketing and production of Space Lounge LIVE, developing a cohesive world that could move from the album artwork into digital promotion, physical merchandise and ultimately a live environment guests could step into.
The Don Bird Experiment was ready to release Space Lounge LIVE,
but this wasn’t going to be just another album drop.
We wanted people to step into the world of Space Lounge––to hear it, feel it and take a piece of it home. CRÉATEUR Advisors brought the full experience together:
Album Identity
Audience Development
Event Design
Partnerships
Merchandise
Production
One album. One immersive night. A launch built to live beyond the release.
Collaborative Direction & The Brand Experience
The visual world of Space Lounge LIVE began with the album and expanded outward.
CRÉATEUR Advisors developed the album artwork and translated its retro-futuristic Space Lounge identity across the event experience, creating a visual system that could live on promotional graphics, tickets, signage, merchandise, digital communications and physical event materials.
The results was more than an event logo. It became an adaptable identity designed to make every interaction with Space Lounge LIVE feel like another piece of the same world.
Event Strategy & Planning
CRÉATEUR Advisors helped develop Space Lounge LIVE from an album release into a complete event experience.
Our work included event concept development, programming, guest experience planning, revenue opportunities, merchandise strategy, raffle planning, partnership coordination, event communications and the development of the evening's run of show.
Every element was considered in relation to the larger goal: create an experience that celebrated the music while supporting the artist, venue and surrounding creative community.
Marketing The Experience
The event campaign extended across social media, email and digital and physical promotional materials.
CRÉATEUR Advisors developed campaign creative and messaging designed to introduce the Space Lounge LIVE concept, promote attendance, communicate event details and build recognition around the visual identity leading into the event.
Rather than creating disconnected promotional pieces, the campaign carried the same creative direction from the first announcement through the night of the event.
Custom Merchandise
The Space Lounge identity was also developed into a collection of event merchandise and keepsakes inspired by the album's artwork, music and themes.
CRÉATEUR Advisors developed merchandise concepts and artwork across products including apparel, mugs, tote bags, stickers and additional event pieces—creating another way for guests to engage with the project while supporting the artist and event.
Event Production & Partnership Management
Bringing Space Lounge LIVE to life meant making sure the creative vision worked in the real world—and that everyone involved knew how they fit into it.
CRÉATEUR Advisors managed the event from planning through the night itself, coordinating setup, event flow, merchandise, programming, onsite details and the moving pieces that kept the experience running.
We also worked across The Don Bird Experiment, Black Bird Wine Bar & Charcuterie, Anacortes Music Project and event vendors to keep the artist, venue, nonprofit partner and production needs moving in the same direction.
The partnership with Anacortes Music Project gave the event an opportunity to support the larger local music community, while our work with Black Bird helped turn an existing venue into the Space Lounge experience for the night.
From the people behind the scenes to what guests experienced when they walked through the door, CRÉATEUR Advisors helped bring it all together.
Album Artwork - Brand Identity - Event Strategy - Event Design - Event Planning - Event Production - Merchandise - Social Media Marketing - Email Marketing - Event Management - Venue Coordination
Album Artwork - Brand Identity - Event Strategy - Event Design - Event Planning - Event Production - Merchandise - Social Media Marketing - Email Marketing - Event Management - Venue Coordination
ONE PROJECT. ONE CREATIVE DIRECTION.
Space Lounge LIVE demonstrates the kind of work CRÉATEUR Advisors is built to do: seeing the entire creative picture and bringing the pieces together.
We don't just design how an event looks. We help determine what it is, how people discover it, how they experience it and how the creative idea survives from concept through execution.
HAVE AN EVENT WORTH BUILDING A WORLD AROUND?
CRÉATEUR Advisors partners with independent creatives, businesses and organizations to develop events through strategy, creative direction, branding, marketing and production.
Let's build the experience.